For owners, executives and professionals

Get back to your athletic prime in 90 days.

We handle your bloodwork, training, food and accountability, around your real schedule.

  • Under 3 hours a week
  • 54-biomarker blood panel
  • Daily accountability
Mike Behr running a coastal trail
Mike Behr, founder.
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90 days or you don't pay a dime

1,300+

Owners, executives, and professionals coached

5,000+ lbs

Lost across every client to date

75%

Of 2025 clients finished an endurance event

  • Todd: Lost 30 lbs & 5% Body Fat/
  • Jonathan: Lost 30lbs and completed multiple triathlons/
  • Drew: lost 20lbs and 7% body fat/
  • Matt: 30 lbs Down in 3 Months/
  • Matt: Down 40 lbs in 6 months/
  • Joe: Lost 40lbs in 5 months/
  • Doug: DOWN 15 LBS, 3% BODY FAT, 100 mile cycle ride/
  • Alan: Lost 45lbs and 7% body fat/
  • Brooke: High-Powered CFO Transformed Her Health - and Her Life/
  • Lars: lost 30lbs and elevated his performance training/
  • Miriam: Lost 15lbs - Lean, Strong, and Empowered/
  • Arlan: lost 30lbs and completed a 60 mile trail race/
  • Jose: lost 30lbs, finished multiple Ironmans/
  • Rich: Lost 40lbs and 8% body fat in 5 months/
  • Robert: lost 20lbs in 4 months/
  • Chris: Gained 15 lbs & Ripped Core/
  • Brandon: Lost 50 LBS in 5 months/
  • Andrew: 30 lbs Lost & 6% Body Fat Gone/
  • Bill: lost 70lbs and changed his life!/
  • Mike: lost 40lbs in 6 months while attending grad school/
  • Pietro: 28 lbs Lost Despite Travel/
  • Doug: down 22 lbs in 4 months/
  • Jason: down 40lbs while coaching a D1 team/
  • Aditya: 20 lbs Lost with Newborn at Home/
  • Steve: Lost 15 lbs in 3 months in Retirement/
  • Brian: 15 lbs Lost Training for Ironman/
  • Juan: 15 lbs Lost + Marathon Completed/
  • Steve: 20 lbs Lost in 60 Days/
  • Javor: Lost 30 lbs, enhanced stamina/
  • Brandin: 25 lbs Lost Despite Frequent Travel/
  • Jose: 4% Body Fat Lost, 4 lbs Muscle Gained/
  • Gabriel: 15 lbs Lost + 100-Mile Ride/
  • Simon: 22 lbs Lost, Boosted Energy/
  • Charlie: Lost 20 lbs, Now Training for Triathlon/
  • Adam: 5% Body Fat Lost in 4 Weeks/
  • Daniel: lost 20lbs and completed 140 mile race/
  • Jeff: lost 25lbs and 5% body fat/
  • Mike: lost 20lbs and 5% body fat/
  • Andrew: lost 10lbs and 4% body fat/
  • Phillip: lost 30lbs, ran multiple marathons/
  • Tim: 20 lbs Lost, Competing in Ironmans/
  • Mark: 32 lbs Lost After Giving Up Hope/
  • Don: Lot 20 lbs in 3 months, better routine/
  • Mike: 20 LBS lost while traveling/
  • Richard: Lost 40 lbs in 5 months/
  • David: 20 lbs Lost in 1 Month/
  • Garrett: lost 25lbs in 4 months/
  • David: lost 45lbs in 5 months/
  • Anil: lost 25lbs in 5 months/
  • Craig: lost 40lbs in 6 months/
  • Mark: lost 30lbs and completed multiple endurance events/

Sound familiar?

You built the career. Your body paid for it.

I travel three weeks a month and I have stopped sleeping through the night.

By mid-afternoon I'm wiped out. It's caffeine or sugar to get through.

I used to be able to run a mile. I'm not sure I could now.

I know what to do. I can't stay consistent.

I've tried everything and nothing sticks.

I don't have the time.

Results

With their names on it.

  • Todd, Lost 30 lbs & 5% Body Fat

    Lost 30 lbs & 5% Body Fat

    Todd, Corporate CFO

  • Jonathan, Lost 30lbs and completed multiple triathlons

    Lost 30lbs and completed multiple triathlons

    Jonathan, Managing Director

  • Drew, lost 20lbs and 7% body fat

    lost 20lbs and 7% body fat

    Drew, Corporate CFO, father of five

  • Matt, 30 lbs Down in 3 Months

    30 lbs Down in 3 Months

    Matt

Clients on camera, unedited.

I will be off all my medication in the next three months.

I'm not snoring when I sleep.

MJB clients, call montage

My cholesterol just plummeted, my A1C is down. Every measurable is much better than it once was.

On his bloodwork.

MJB client

Lifting heavier than I ever have in my life.

At 54.

MJB client

It's made me a better father.

My wife was not very happy at the beginning when I gave her the price tag on it.

Brandon, MJB client

So it really felt like a team effort.

The follow-up calls were a great tool.

MJB client

With two girls and a growing family, I want to be here for a long time.

Client call, unedited.

Andrew Flessor, MJB client

What we handle

Everything we handle for you, in 90 days.

Under three hours a week on your end. We handle the rest.

  1. The 90-Day Biological Audit

    Bloodwork, body composition, recovery. Your plan is built on your real numbers, not a template.

  2. The plan, built on your numbers

    The protocol follows what the panel says, not a program someone else was sold.

  3. Your Athletic Target

    One event, with a date on it. A 5K is as legitimate as a 140.6.

  4. The Real-Time Menu Auditor

    Text a photo of any menu. Get back exactly what to order before the waiter arrives.

  5. The Travel-Routing Protocol

    A 30-minute, zero-equipment routine built for your actual hotel room.

  6. Your Personal Chief Health Officer

    Daily accountability by text. Your coach tracks it, adjusts it, and chases you on it.

If you do not see the results you are looking for in 90 days, you do not pay a dime.

How it works

Four phases.

  1. Diagnose

    A full metabolic and hormonal baseline before anything is prescribed.

  2. Design

    Food, training, sleep and travel frameworks built around your real week.

  3. Execute

    Thirty-minute sessions that need no gym, and a coach who answers when you text.

  4. Optimize

    Re-test, adjust, push. Month five looks nothing like month one.

What is the MJB Elite Protocol?

A look inside our clinical-grade biomarker panels, custom fitness and nutrition, and daily accountability.

Mike Behr

A look inside Robert's dashboard

A real, day-to-day look inside the client dashboard, biometric tracking, and lifetime habit formation.

Mike Behr

Before you ask

The questions men ask, answered.

  1. Who is this actually for?

    Business owners, executives and professionals whose health has not kept up with the career. Most of our clients work 60 to 80 hour weeks and travel constantly. The program is built around that schedule rather than asking you to clear it.

  2. I haven't run in years. Is a race realistic?

    It's the point. Mike couldn't run a mile or do 20 pushups when he started. Four months in he ran the 4x4x48, four miles every four hours for 48 hours. Six months after that, his first Ironman. Your event is chosen to be ambitious for you: a 5K is as legitimate a start line as a 140.6.

  3. How does the guarantee work?

    If you do not see the results you are looking for in 90 days, you do not pay a dime. Not store credit, not a partial refund, and no questions asked. We are selective about who we take, which is what makes a promise like that possible to keep.

  4. How much of my week does this take?

    Under three hours a week on your end. That is the whole point of the model. We handle the tracking, the planning, and the scheduling, so what's left for you is execution: the training itself, and eating what we've already worked out for you.

  5. How is this different from a trainer or a meal plan?

    A trainer counts your reps. A meal plan guesses. We start with a 54-biomarker blood panel that reads your metabolic, stress, thyroid, and hormonal pathways, then build the protocol around what it says. If your cortisol is red-lined or your testosterone is suppressed, no amount of training harder fixes it, and you would never know without the panel.

  6. I travel constantly. How does that work?

    Send a photo of any menu and you get back exactly what to order before the waiter reaches the table. We coordinate directly with your chef, your spouse, or your meal prep service so the food is handled without you managing it. Training is built for a hotel room with no equipment.

  7. Who am I actually working with?

    Your coaches directly, by text, one on one. They review your numbers, adjust the plan when your schedule moves, and answer within hours rather than at the next scheduled call. There is no app standing between you and an answer.

  8. I need to think about it.

    Of course. But the call is the thinking. We go through your numbers and tell you exactly what we would build. You walk away with a clear picture either way, even if you decide it's not for you.

Who runs it

Mike Behr

Mike Behr

Founder

  • /Burnt out at 70 to 80 hours a week, 20 lbs over, could not run a mile
  • /Four months on his own framework: the 4x4x48
  • /Six months later: his first Ironman
  • /Under 3 hours a week is his own rule
James Oberlies

James Oberlies

Head coach

  • /Elite ultra-endurance athlete
  • /Two decades of training
  • /Training for Ironman #11 and #12
  • /Strength, flexibility, cardiovascular health

The call

On this call, we will:

  1. See where you really are

    Sleep, energy, training, and what keeps getting in the way.

  2. Pick your athletic target

    The event your 90 days gets built around.

  3. Show you what we'd build

    The plan for your body, your schedule and your travel.

What to expect on your call

How we structure your private diagnostic session so we skip the fluff and focus entirely on your biological KPIs.

Mike Behr

Our 100% money-back guarantee

Our strict performance guarantee: follow the protocol, communicate daily, and get results or you don't pay.

Mike Behr

The 90-day guarantee

Get your results or you don't pay a dime.

A free thirty-minute call.