The team
Mike Behr and James Oberlies
The founder and the head coach.
Mike Behr
Founder
Working 70-80 hours a week.
Drinking 4-5 times a week.
20 pounds overweight.
Couldn't run 1 mile or do 20 pushups in a row.
Spent the next 6 months studying every fitness, nutrition, sleep, habit building, productivity book/scientific study you can imagine.
After following this framework for 4 months, ran the 4x4x48: 4 miles every 4 hours for 48 hours.
6 months later, ran his first ever Ironman event.
It takes under 3 hours per week on your end.
James Oberlies
Head Coach
A true leader in the field of health and wellness.
Elite ultra-endurance athlete, health educator, nutrition and fitness coach, and restorative body instructor.
Two decades of intense physical and mental training.
Dedicated his life to understanding the intricacies of the human body and mind.
Currently training for Ironman competitions #11 and 12.
His wealth of experience has given him unique insights into discipline, focus, and determination.
Takes a holistic approach to exercise: strength, flexibility, and cardiovascular health.
How you work with them
Who am I actually working with?
Your coaches directly, by text, one on one. They review your numbers, adjust the plan when your schedule moves, and answer within hours rather than at the next scheduled call. There is no app standing between you and an answer.
How much of my week does this take?
Under three hours a week on your end. That is the whole point of the model. We handle the tracking, the planning, and the scheduling, so what's left for you is execution: the training itself, and eating what we've already worked out for you.
I travel constantly. How does that work?
Send a photo of any menu and you get back exactly what to order before the waiter reaches the table. We coordinate directly with your chef, your spouse, or your meal prep service so the food is handled without you managing it. Training is built for a hotel room with no equipment.
What to expect on your call
How we structure your private diagnostic session so we skip the fluff and focus entirely on your biological KPIs.
Mike Behr
On this call, we will:
See where you really are
Sleep, energy, training, and what keeps getting in the way.
Pick your athletic target
The event your 90 days gets built around.
Show you what we'd build
The plan for your body, your schedule and your travel.
Start with a call.
A free twenty-minute call about where you are and whether the system fits.