What you get

Everything we handle for you, in 90 days.

Under three hours a week on your end. We handle the rest.

  1. The 90-Day Biological Audit

    Body composition and recovery, and on the Executive program a comprehensive blood panel. Your plan is built on your real numbers, not a template.

  2. The plan, built on your numbers

    The protocol follows your numbers, not a program someone else was sold.

  3. Your Athletic Target

    One event, with a date on it. A 5K is as legitimate as a 140.6.

  4. The Real-Time Menu Auditor

    Text a photo of any menu. Get back exactly what to order before the waiter arrives.

  5. The Travel-Routing Protocol

    A 30-minute, zero-equipment routine built for your actual hotel room.

  6. Your Personal Chief Health Officer

    Daily accountability by text. Your coach tracks it, adjusts it, and chases you on it.

The 90-day guarantee

If you do not see the results you are looking for in 90 days, you do not pay a dime.

Your side of it

Under 3 hours a weekThe training itselfEating what we already worked out

Under three hours a week on your end. That is the whole point of the model. We handle the tracking, the planning, and the scheduling, so what's left for you is execution: the training itself, and eating what we've already worked out for you.

See it

What is the MJB Elite Protocol?

A look inside our clinical-grade biomarker panels, custom fitness and nutrition, and daily accountability.

Mike Behr

A look inside Robert's dashboard

A real, day-to-day look inside the client dashboard, biometric tracking, and lifetime habit formation.

Mike Behr

Our 100% money-back guarantee

Our strict performance guarantee: follow the protocol, communicate daily, and get results or you don't pay.

Mike Behr

On this call, we will:

  1. See where you really are

    Sleep, energy, training, and what keeps getting in the way.

  2. Pick your athletic target

    The event your 90 days gets built around.

  3. Show you what we'd build

    The plan for your body, your schedule and your travel.

What to expect on your call

How we structure your private diagnostic session so we skip the fluff and focus entirely on your biological KPIs.

Mike Behr

Before you ask

  1. Who is this actually for?

    Business owners, executives and professionals whose health has not kept up with the career. Most of our clients work 60 to 80 hour weeks and travel constantly. The program is built around that schedule rather than asking you to clear it.

  2. I haven't run in years. Is a race realistic?

    It's the point. Mike couldn't run a mile or do 20 pushups when he started. Four months in he ran the 4x4x48, four miles every four hours for 48 hours. Six months after that, his first Ironman. Your event is chosen to be ambitious for you: a 5K is as legitimate a start line as a 140.6.

  3. How does the guarantee work?

    If you do not see the results you are looking for in 90 days, you do not pay a dime. Not store credit, not a partial refund, and no questions asked. We are selective about who we take, which is what makes a promise like that possible to keep.

  4. How much of my week does this take?

    Under three hours a week on your end. That is the whole point of the model. We handle the tracking, the planning, and the scheduling, so what's left for you is execution: the training itself, and eating what we've already worked out for you.

  5. How is this different from a trainer or a meal plan?

    A trainer counts your reps. A meal plan guesses. We build the protocol around your week and your numbers, and on the Executive program that starts with a comprehensive blood panel. If your cortisol is red-lined or your testosterone is suppressed, no amount of training harder fixes it, and you would never know without getting your blood work checked.

  6. I travel constantly. How does that work?

    Send a photo of any menu and you get back exactly what to order before the waiter reaches the table. We coordinate directly with your chef, your spouse, or your meal prep service so the food is handled without you managing it. Training is built for a hotel room with no equipment.

  7. Who am I actually working with?

    Your coaches directly, by text, one on one. They review your numbers, adjust the plan when your schedule moves, and answer within hours rather than at the next scheduled call. There is no app standing between you and an answer.

  8. I need to think about it.

    Of course. But the call is the thinking. We go through your numbers and tell you exactly what we would build. You walk away with a clear picture either way, even if you decide it's not for you.

Start with a call.

A free twenty-minute call. Where you are, and whether the system fits.