Our approach
Diagnose. Design. Execute. Optimize.
Every client runs the same four phases. What fills them is built from your numbers, your schedule, and your target.
How it works
Four phases.
Diagnose
A baseline of where you really are before anything is prescribed, with a full metabolic and hormonal panel on the Executive program.
Design
Food, training, sleep and travel frameworks built around your real week.
Execute
Thirty-minute sessions that need no gym, and a coach who answers when you text.
Optimize
Re-test, adjust, push. Month five looks nothing like month one.
What is the MJB Elite Protocol?
A look inside our clinical-grade biomarker panels, custom fitness and nutrition, and daily accountability.
Mike Behr
A look inside Robert's dashboard
A real, day-to-day look inside the client dashboard, biometric tracking, and lifetime habit formation.
Mike Behr
What the work looks like
Nutrition plan tailored to your lifestyle
We guide you through the nutritional maze and teach about the right nutrients you need to make healthier food choices. No crazy diet restrictions.
Exercises that you enjoy
No gym access? No problem.
Quality sleep for more energy
Don't underestimate the power of quality Sleep. We monitor your sleep quality using tracking tools, and identify areas for improvement.
Sustainable plan for the rest of your life
Let’s be clear, this is NOT a 30 day PDF program that requires you to figure out on your own how to optimize your health. This personalized plan helps you cement new healthy habits into your daily routine.
Elite coaching
We are your coaches, AND also your accountability partner. Expect daily or weekly one-on-one check-ins with us to assess your progress, troubleshoot any issues, and keep you motivated.
Proof it works
Lost 30 lbs & 5% Body Fat
Todd, Corporate CFO
Lost 30lbs and completed multiple triathlons
Jonathan, Managing Director
lost 20lbs and 7% body fat
Drew, Corporate CFO, father of five
30 lbs Down in 3 Months
Matt
Before you ask
I haven't run in years. Is a race realistic?
It's the point. Mike couldn't run a mile or do 20 pushups when he started. Four months in he ran the 4x4x48, four miles every four hours for 48 hours. Six months after that, his first Ironman. Your event is chosen to be ambitious for you: a 5K is as legitimate a start line as a 140.6.
How is this different from a trainer or a meal plan?
A trainer counts your reps. A meal plan guesses. We build the protocol around your week and your numbers, and on the Executive program that starts with a comprehensive blood panel. If your cortisol is red-lined or your testosterone is suppressed, no amount of training harder fixes it, and you would never know without getting your blood work checked.
I travel constantly. How does that work?
Send a photo of any menu and you get back exactly what to order before the waiter reaches the table. We coordinate directly with your chef, your spouse, or your meal prep service so the food is handled without you managing it. Training is built for a hotel room with no equipment.
How much of my week does this take?
Under three hours a week on your end. That is the whole point of the model. We handle the tracking, the planning, and the scheduling, so what's left for you is execution: the training itself, and eating what we've already worked out for you.
The guarantee
Our 100% money-back guarantee
Our strict performance guarantee: follow the protocol, communicate daily, and get results or you don't pay.
Mike Behr
If you do not see the results you are looking for in 90 days, you do not pay a dime.
Start with a call.
A free twenty-minute call. Where you are, and whether the system fits.