FAQ
Every question, answered before the call.
The questions that come up on every call, answered here first.
Before you ask
Who is this actually for?
Business owners, executives and professionals whose health has not kept up with the career. Most of our clients work 60 to 80 hour weeks and travel constantly. The program is built around that schedule rather than asking you to clear it.
I haven't run in years. Is a race realistic?
It's the point. Mike couldn't run a mile or do 20 pushups when he started. Four months in he ran the 4x4x48, four miles every four hours for 48 hours. Six months after that, his first Ironman. Your event is chosen to be ambitious for you: a 5K is as legitimate a start line as a 140.6.
How does the guarantee work?
If you do not see the results you are looking for in 90 days, you do not pay a dime. Not store credit, not a partial refund, and no questions asked. We are selective about who we take, which is what makes a promise like that possible to keep.
How much of my week does this take?
Under three hours a week on your end. That is the whole point of the model. We handle the tracking, the planning, and the scheduling, so what's left for you is execution: the training itself, and eating what we've already worked out for you.
How is this different from a trainer or a meal plan?
A trainer counts your reps. A meal plan guesses. We build the protocol around your week and your numbers, and on the Executive program that starts with a comprehensive blood panel. If your cortisol is red-lined or your testosterone is suppressed, no amount of training harder fixes it, and you would never know without getting your blood work checked.
I travel constantly. How does that work?
Send a photo of any menu and you get back exactly what to order before the waiter reaches the table. We coordinate directly with your chef, your spouse, or your meal prep service so the food is handled without you managing it. Training is built for a hotel room with no equipment.
Who am I actually working with?
Your coaches directly, by text, one on one. They review your numbers, adjust the plan when your schedule moves, and answer within hours rather than at the next scheduled call. There is no app standing between you and an answer.
I need to think about it.
Of course. But the call is the thinking. We go through your numbers and tell you exactly what we would build. You walk away with a clear picture either way, even if you decide it's not for you.
More questions
More questions, answered.
I'll be traveling during the program period...
Traveling during our program can actually enhance your experience. We know trips often lead to unhealthy habits, but with us by your side, we'll guide your choices so your travels don't set you back. Learn to enjoy vacations without compromising your health goals, making maintaining those results a breeze in daily life.
I rarely find time to prepare meals...
Life gets busy, but nutrition shouldn't suffer. Our Quick Health Meals Guide will show you fast meal preps and recommend dishes from popular eateries. Whether you're working late or just not in the mood to cook, we've got you covered.
Past health investments didn’t give lasting results...
Programs often offer short-term results. Our mission is different. We aim for lasting change by shifting your core habits. Start with altering your mindset, and the physical transformation will follow.
Major changes are coming up in my life...
Life transitions can derail health plans, but not with our Habit Building System. We help you embed healthy habits so firmly that they stay intact, regardless of life's curveballs. Navigate changes with your health intact.
Social and business events involve a lot of dining out...
We're right there with you! We advocate for a balanced life. Our Balanced Dining Guide and mentors help you navigate social situations without compromising on taste or your health journey.
Why Choose Us?
Because we’ve been where you are and we believe in the power of individualized guidance. Our expert coaches will work with you every step of the way to ensure your success by guiding you through a comprehensive program designed to help you achieve your health goals with ease and confidence.
What Services Do We Offer?
Expert health optimization coaching. Our tailored programs address crucial aspects like nutrition, sleep, flexibility, strength, and endurance. We address these areas with a sustainable plan that will last a lifetime to ensure that you are optimizing your health and wellbeing.
What Can We Do for You?
Whether it's reaching new performance milestones or finding balance in your diet, our personalized programs are designed to bring out the best version of you. We specialize in weight loss, increased stamina and energy levels, lower anxiety, gaining muscle, improving flexibility, breaking bad habits, well-balanced routine.
Owners, executives, and professionals coached
Lost across every client to date
Of 2025 clients finished an endurance event
Still have a question?
Ask it on the call.



